PPP North Carolina Fast Food Survey

PPP North Carolina Fast Food Poll

What is your favorite fast food chicken place: Chick-fil-A, Bojangles', Kentucky Fried Chicken, or something else?

• Chick-fil-A 40%
• KFC 23%
• Bojangles' 18%
• Something else 17%
• Not sure 2%

Among Democrats

• KFC 30%
• Chick-fil-A 25%
• Bojangles' 19%
• Something else 23%
• Not sure 2%

Among Republicans

• Chick-fil-A 58%
• Bojangles' 17%
• KFC 16%
• Something else 7%
• Not sure 2%

Among Independents

• Chick-fil-A 41%
• KFC 21%
• Bojangles' 15%
• Something else 20%
• Not sure 3%

Among Whites

• Chick-fil-A 44%
• KFC 21%
• Bojangles' 17%
• Something else 16%
• Not sure 2%

Among Blacks

• KFC 36%
• Chick-fil-A 21%
• Bojangles' 20%
• Something else 20%
• Not sure 3%

Favorable / Unfavorable {Net}

• Bojangles' 63% / 13% {+50%}
• Chick-fil-A 68% / 22% {+46%}
• KFC 60% / 18% {+42%}

Among Democrats

• Bojangles' 59% / 15% {+44%}
• KFC 57% / 20% {+37%}
• Chick-fil-A 51% / 35% {+16%}

Among Republicans

• Chick-fil-A 92% / 4% {+88%}
• Bojangles' 70% / 10% {+60%}
• KFC 64% / 15% {+49%}

Among Independents

• Chick-fil-A 68% / 22% {+46%}
• Bojangles' 60% / 14% {+46%}
• KFC 59% / 20% {+39%}

Among Whites

• Bojangles' 64% / 12% {+52%}
• Chick-fil-A 70% / 20% {+50%}
• KFC 60% / 17% {+43%}

Among Blacks

• Bojangles' 58% / 17% {+41%}
• KFC 59% / 21% {+38%}
• Chick-fil-A 56% / 27% {+29%}

What is your favorite fast food burger place: McDonald's, Burger King, Wendy’s, or Hardee’s?

• Wendy's 35%
• McDonald's 23%
• Burger King 15%
• Hardee's 13%
• Not sure 14%

Among Democrats

• Wendy's 29%
• McDonald's 24%
• Burger King 17%
• Hardee's 12%
• Not sure 18%

Among Republicans

• Wendy's 42%
• McDonald's 23%
• Hardee's 16%
• Burger King 14%
• Not sure 6%

Among Independents

• Wendy's 34%
• McDonald's 23%
• Burger King 15%
• Hardee's 11%
• Not sure 16%

Among Whites

• Wendy's 38%
• McDonald's 23%
• Burger King 14%
• Hardee's 14%
• Not sure 12%

Among Blacks

• McDonald's 27%
• Burger King 24%
• Wendy's 21%
• Hardee's 10%
• Not sure 17%

Favorable / Unfavorable {Net}

• Wendy's 72% / 13% {+59%}
• McDonald's 59% / 23% {+36%}
• Burger King 52% / 27% {+25%}
• Hardee's 52% / 27% {+25%}

Among Democrats

• Wendy's 70% / 15% {+55%}
• McDonald's 56% / 25% {+31%}
• Burger King 52% / 27% {+25%}
• Hardee's 46% / 28% {+18%}

Among Republicans

• Wendy's 81% / 9% {+72%}
• McDonald's 67% / 21% {+46%}
• Hardee's 60% / 24% {+36%}
• Burger King 55% / 24% {+31%}

Among Independents

• Wendy's 65% / 14% {+51%}
• McDonald's 54% / 24% {+30%}
• Hardee's 52% / 29% {+23%}
• Burger King 45% / 33% {+12%}

Among Whites

• Wendy's 75% / 12% {+63%}
• McDonald's 60% / 23% {+37%}
• Burger King 51% / 28% {+23%}
• Hardee's 52% / 27% {+25%}

Among Blacks

• Wendy's 64% / 17% {+47%}
• McDonald's 57% / 24% {+33%}
• Burger King 55% / 27% {+28%}
• Hardee's 49% / 31% {+18%}

Survey of 813 likely North Carolina voters was conducted August 2-5, 2012. The margin of error is +/- 3.4 percentage points. Party ID: 45% Democrat; 33% Republican; 21% Independent/Other. Political ideology: 28% Moderate; 22% Somewhat conservative; 21% Very conservative; 17% Somewhat liberal; 12% Very liberal.  Race: 75% White; 20% Black; 5% Other. 

Inside the numbers:

Voters have an overall favorable view of Chick-fil-A, with 68% holding a favorable view of the restaurant and 22% unfavorable. However much of the positive feelings are driven by almost unanimous support among voters who describe themselves as “very conservative” voters, who view Chick-fil-A favorably by a 92-3 margin and “somewhat conservative” voters who view them favorably by a 96-1 margin. Moderate voters view the chain favorably by a 62-24 margin. Voters who describe themselves as “somewhat liberal” are split, with 44% viewing Chick-fil-A favorably and 43% unfavorably. Finally, “very liberal” voters have a majority unfavorable view of the chain – 56% unfavorable and just 21% favorable. By contrast, while rival chains Bojangles (63% fav, 13% unfav) and Kentucky Fried Chicken (60% fav, 18% unfav) held similar overall favorability ratings to Chick-fil-A, there was not nearly as much of a split along ideological lines.

Chick-fil-A still takes the prize as North Carolina’s favorite fast food chicken restaurant, with 40% choosing them, 23% picking KFC and 18% opting for Bojangles. Once again, majorities of “somewhat conservative” and “very conservative” voters chose Chick-vil-A, while “very liberal” voters chose KFC (43%), Bojangles (18%), and even “something else” (17%) over Chick-fil-A (11%).