Wednesday, March 23, 2011

Poll Watch: Gallup 2012 Republican Name Recognition/Positive Intensity Survey

Survey Methods
Results are based on telephone interviews conducted as part of Gallup Daily tracking March 7-20, 2011, with random samples of Republicans and Republican-leaning independents, aged 18 and older, living in all 50 U.S. states and the District of Columbia, selected using random-digit-dial sampling. Questions asking about the 12 potential candidates measured in this research were rotated among randomly selected samples of Republicans each night; over the 14-day period, each candidate was rated by a minimum of 1,500 Republicans and Republican-leaning independents. 
For the overall ratings of each candidate among Republicans and Republican leaning independents, including recognition scores, one can say with 95% confidence that the maximum margin of sampling error is ±3 percentage points. For the Positive Intensity Score for each candidate, the maximum margin of sampling error varies depending on the size of the group recognizing the individual.

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