Thursday, March 03, 2011

Poll Watch: Gallup 2012 Republican Nomination Survey (Fox News Viewership Edition)

Inside the numbers:
Given that viewership of the channel is common among Republicans, Fox News provides a unique opportunity for possible Republican candidates to raise their profile and increase their potential support. There have been discussions about how ethical it is to have potential candidates on its payroll, and the network seemed to be sensitive to those concerns by suspending Gingrich and Santorum Wednesday. 
Of the five potential candidates with Fox News ties, Gingrich receives the biggest increase in support among the most loyal Fox viewers compared with less frequent viewers. Still, he trails Romney and Huckabee in current 2012 nomination support among regular Fox viewers, and has consistently ranked fourth among all Republicans. As Gallup continues to track Republican nomination preferences in the coming months, it will provide evidence as to the impact Gingrich's removal from Fox airwaves will have on his support. 
Results for this Gallup poll are based on telephone interviews conducted Feb. 18-20, 2011, on the Gallup Daily tracking survey, with a random sample of 1,326 Republicans and Republican-leaning independents, aged 18 and older, living in all 50 U.S. states and the District of Columbia, selected using random-digit-dial sampling. 
For results based on the total sample of Republicans, one can say with 95% confidence that the maximum margin of sampling error is ±3 percentage points. 
For results based on the total sample of 550 Republicans who are regular Fox News viewers (watch evening shows on the network four or five nights a week) one can say with 95% confidence that the maximum margin of sampling error is ±5 percentage points.

2 comments:

Anonymous said...

Aron,
Did you see the other Gallup poll that was released today?
http://www.gallup.com/poll/146300/Huckabee-Palin-Romney-Tie-Lead-GOP-Preferences.aspx

Argo Journal said...

That poll was released February 23rd.

Poll Watch: Gallup 2012 Republican Nomination Survey